Rent a car is not a new business, in fact, it is very competitive business especially in Saudi Arabia.
Al Awal holding group contacted B&A to revamp their old identity and create a new, from the group up, brand system. Moreover, that system should help them with their vision and match their name (Al Awal) that means The First.

We wanted to create something different and new to the market of car renting, yet representing speed of service.
We wanted to be the first to create such an icon in the business of car rental to reflect our company being the first in everything we are about to do and offer. However, that was not the only challenge we faced.
The real difficulty was the implementations of the new branding across all of their outlets and offices around Saudi Arabia and around the gulf region with accuracy.

After successfully creating a new identity, a dedicated team was established to monitor all aspects of the branding system in the company.
B&A has created a full manual with the marketing team at Al-Awal to ensure accuracy of execution with every single element of the brand