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BAFARAT SPICES
LEGACY... CARRYING
ON AND ON

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BAFARAT SPICES
The Brief:
Bafart, one of the oldest spices sellers in Saudi Arabia it has been in business since 1952 with well-known brands and products They contacted B&A for a meeting to share with them their new ambition and how they are willing to take a step into making this old retail shop into something more modern. Also changing most of their products packaging and matching them with the new retail shop we will be creating.
The Challenge:
There are over 105 different products that needed to be changed, and it was not such an easy task to change them all at once. The location where the first retail outlet was at the heart of old Jeddah city. Therefore, perception might be negative if we come up with something totally modern and not matching the old City of Jeddah.
The Solution:
Hence, we have shorten the list as a first step to making it easy for both of us to produce and put the rest in stages. Second step was to keep that heritage yet give it an Arabic traditional feel starting from the logo to the interior design. We have chosen wood for the majority of the shop for the fact that wood would absorb the smell of the spices much better than any other materials