We have been invited to a brief by ALJCS, one of the ALJ companies in Saudi Arabia who design and creates accessories for Toyota and Lexus.
The brief was simply to design a logo for a product, window shades that will be exclusive for Lexus owners since the current brand they were using was used by Toyota owners and many others as well.

Our challenge was to create a brand name that can easily associate with Lexus and the brand of Lexus. Starting with a name then a logo and then create what this brand could be and have become today.

We did not stop at creating a name and a logo, we went all the way to creating a full “car care products exclusive for Lexus owners.

We have created a name simply from a mix of descriptions associated with Lexus and its perceived value. Words such as Excellent, Luxury, and Exclusive, etc. We then mixed them up with one another until B&A finally reached the conclusion with Lexus and Aljacks team and EXLUS was born.